The digital mode has reach and, due to its easy access and simplicity of use, it will be driver behind Corporate India.
It was for this reason that digitalization was considered the core of advertising. And there were many examples to prove it.
For example,....
When Motorola reentered India with their latest Moto-G, the didn't go retail. It went e-tail, instead of Flipkart, who put it on its site. And within a hour, 20000 units sold.
Another case- Hero motor corporation, which tied up with Google to create Google hangouts, using the power of internet to allow customer to interact live with Hritik Roshan during the auto show in Delhi.
Even L'OREAL, with the help of Google glass, allowed many of its customers to walk the famous Cannes Red Carpet with brand ambassador Sonam Kapoor - Virtually.
In just 8 years, India created a billions pieces of smart phone market. And The Future is in the wearable technology market and India has potential to reach 200 millions by 2018.
While 90% of households have just one TV, those same 90% have five or more cell phones, of which some may be smart phones. The future is in hand.
The generation is changing.
That's why, India is poised to be the No.3 global economy within a decade, even at 5% GDP growth rate.
It is Because the real power of the internet is to tell stories and tell them in an amazing way.
It was for this reason that digitalization was considered the core of advertising. And there were many examples to prove it.
For example,....
When Motorola reentered India with their latest Moto-G, the didn't go retail. It went e-tail, instead of Flipkart, who put it on its site. And within a hour, 20000 units sold.
Another case- Hero motor corporation, which tied up with Google to create Google hangouts, using the power of internet to allow customer to interact live with Hritik Roshan during the auto show in Delhi.
Even L'OREAL, with the help of Google glass, allowed many of its customers to walk the famous Cannes Red Carpet with brand ambassador Sonam Kapoor - Virtually.
In just 8 years, India created a billions pieces of smart phone market. And The Future is in the wearable technology market and India has potential to reach 200 millions by 2018.
While 90% of households have just one TV, those same 90% have five or more cell phones, of which some may be smart phones. The future is in hand.
The generation is changing.
That's why, India is poised to be the No.3 global economy within a decade, even at 5% GDP growth rate.
It is Because the real power of the internet is to tell stories and tell them in an amazing way.
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