Football is the next big sport in India. As people in India had overdose of cricket, so they looking for alternative team sports. I would like to tell you that India has great potential for football.
Thanks to satellite television and explosion in the number of television channels distributed, football is reaching in large numbers of Indian homes, especially urban Middle classes.
These facts haven't gone unnoticed by the world's leading clubs. In fact, many of the foreign entities have already planted their seeds in Indian football soil, trying to develop game. Premium league giants like Arsenal, Chelsea, Liverpool, Barcelona, Real Madrid and Manchester United are the clubs that have set up coaching clinics or academies in India.
A issue with the game in India is the lake of money and infrastructure within the game. In 2010, AIFF signed a 15 years deal worth $140 millions with IMG and India's Reliance Industry to restructure, overhaul, improve, popularise and promote football on amateurs and professional level. The deal allowed Reliance to control the Indian national football team and all current and future professional leagues.
That could be the beginning of a new era for Indian football, which is a good chance of becoming a worthy rival to cricket.
The money had started to trickle in now in Indian football, and people have shown a lot of interest. It's time to CASH IN.
Thanks to satellite television and explosion in the number of television channels distributed, football is reaching in large numbers of Indian homes, especially urban Middle classes.
These facts haven't gone unnoticed by the world's leading clubs. In fact, many of the foreign entities have already planted their seeds in Indian football soil, trying to develop game. Premium league giants like Arsenal, Chelsea, Liverpool, Barcelona, Real Madrid and Manchester United are the clubs that have set up coaching clinics or academies in India.
A issue with the game in India is the lake of money and infrastructure within the game. In 2010, AIFF signed a 15 years deal worth $140 millions with IMG and India's Reliance Industry to restructure, overhaul, improve, popularise and promote football on amateurs and professional level. The deal allowed Reliance to control the Indian national football team and all current and future professional leagues.
That could be the beginning of a new era for Indian football, which is a good chance of becoming a worthy rival to cricket.
The money had started to trickle in now in Indian football, and people have shown a lot of interest. It's time to CASH IN.
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